a best in class site selection model
A common concern for any franchise owner is how to find the perfect location for their store. The last thing you want to do is spend loads of time and money on a fresh new site, just to have the equivalent traffic of a lone Wyoming highway. TCBY can empathize with that concern. That’s why we’ve teamed up with Buxton®, a customer analytics firm, to help you find your ideal location.
Buxton® has 17 years of experience compiling data about the spending habits and lifestyle trends of your potential customers. Analyzing this data, they will predict what locations these people will frequent and then work with our Real Estate Department to find that ideal place just for you. So, the only thing you should really worry about is making sure you don’t run out of yogurt for all your brand-new fans.
Breadth and depth of data includes
Household data on over 113MM US households
Consumer spending data
Market Segmentation: how households and individuals spend their time and money in the marketplace
Simmons National Consumer Survey: self-revealed data on individual behaviors and attitudes
Development of the TCBY customer profile and trade areas
Who are the current and future TCBY customers
Where are they and others like them located
Mapping and benchmarking of competitors
Analysis of the competition's customer profile and real estate metrics
SCOUT®
Buxton's web-based mapping services that simplify portfolio management put powerful reporting capabilities just a "click" away
open your own store